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Author: Dr. Sydney Ceruto

Founder at MindLAB Neuroscience and author of THE DOPAMINE CODE. Neuroscience Coach for Fortune 500 Executives and Elite Performers. Brain-based executive coach helping leaders understand resistance to change, rewire organizational culture, and guide teams through transformative change with neuroscience-backed strategies. Dual PhDs in Behavioral & Cognitive Neuroscience and a Master's in Clinical Psychology at New York University.
Resistance to Change: Brain-Based Reasons Why Employees Resist Change and How to Lead Them Forward

Resistance to Change: Brain-Based Reasons Why Employees Resist Change and How to Lead Them Forward

After teaching high-performing executives for 20 years, I’ve found that many leaders lack an understanding of what causes resistance to change, which results in most organizational transformation efforts failing. What I find most interesting is that resisting change isn’t a sign of weakness. It’s not dumb. It’s not even being stubborn. Your brain is doing…

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