Grey Matter

Grey Matter Increases User Adoption With Intellek Create and Deliver


Grey Matter have been supporting businesses for more than 30 years being a leader in Development and Cloud Services. They provide independent and trusted software advice, supply, and services for organizations of all sizes seeking solutions to their development, technical, and business requirements. 

Grey Matter’s search for a solution began after identifying a need to increase user adoption of new applications across the business. Their end-users were slow to use new features across the Office 365 stack and Grey Matter had no quality checks in place. They acknowledged that there was a lack of self-help content due to the creation time involved. The content that was available was difficult to locate as reported by their users.

Grey Matter wanted a solution that would enable them to deliver a library of easy to create learning aids for Office 365 and other applications used in-house. The requirement was that this content be easily accessed and reported.

Grey Matter selected Intellek’s digital adoption platform, Deliver, to overcome this challenge. 

How It Began

Having used several training tools in the past, the Grey Matter team were intrigued when they heard about Intellek’s technology ecosystem.

Once they saw demonstrations of Create and Deliver, they knew that these two products would meet their needs. Having the ability to create training which interacted with the user while working in the live application was exactly the solution. The addition of being able to deliver that to the users in workflow, with the use of Deliver, put the cherry on top!

Grey Matter started the new initiative with Intellek Create. They created a library of live, in-application lessons for Office 365, focusing on commons tasks completed in day-to-day workflow, as well as new features. 

While simulations or video content might present a pristine environment, this is not always the reality of a user’s desktop. Using Create, Grey Matter was able to create engaging training allowing users to learn as they worked in the live application.

Conducting a Pilot

Grey Matter conducted a pilot that included a select group of their Departmental Technical team. They took their library of Create modules modules and successfully delivered them to the pilot group using Athena. The end-users were provided with quick access to new training modules, while in workflow, and completing the task in their version of the application. 

Grey Matter worked closely with Intellek’s Client Success and Support team to ensure that the technology would not interrupt other projects.

Matthew Whitton, Grey Matter Managing Director, shared:

“We appreciate working with a vendor who provides first class client support. They are prompt, thorough and want us to succeed” Matthew Whitton, Managing Director.

The pilot was a huge success and the new library of content was rolled out, using Intellek Deliver, to the rest of the Departmental Technical team and Sales team. This content has become an integral part of Grey Matter’s onboarding process.

Expanding the Solution to our Customers

Not only have the Intellek solutions been highly effective in overcoming Grey Matter’s initial challenge, the content they have created has been so strong that their customers are now interested in the solution too!

Matthew Whitton explained:

“The Intellek solution is so unique that it would give our clients an advantage in their markets and ultimately increase the adoption of Microsoft solutions, particularly with Teams implementations on the rise”

The Challenge Has Been Overcome!

Grey Matter has reduced their training cost and time investment and, as a result, their training offerings are much more wide spread. They have increased end-user engagement, and productivity has increased because their users are empowered to work faster and smarter. With the use of the reporting module, Grey Matter has been able to identify that their tech support requests have been reduced too. 

Grey Matter plans to launch a wider program throughout other departments, including Finance, and will evolve their new training offering to the likes of Microsoft Dynamics.  They also hope to leverage the solutions for web-based apps, which Intellek is working closely with them to develop, as well as the possible use of Microsoft AI for smart searching.


When we asked Matthew for his overall thoughts on the project he said:

“The Intellek offering is like no product I’ve ever seen before. We wish we had implemented sooner!” Intellek’s solutions have aided us in adoption of new Microsoft Technologies. Ensuring we are more efficient with ability to self-help and monitor gaps in user knowledge with reporting. It has provided us a great return on investment.”

Claire Revell, CEO of Intellek, responded:

“Our mission is to empower businesses to solve learning and development challenge and our solutions and team have assisted Grey Matter to do just that! The Grey Matter team are extremely proactive and are a pleasure to work with. They have some fantastic ideas and we are excited to see how our business relationship will grow.”